Work Samples
Experience
& work samples.
Client accounts, agency leadership, and my internship, followed by writing, design, and research samples from my coursework. Most of the agency work was done with a team, and each page says what my role was.
Experience
4 roles
Client Work
Fans Vintage: Opening the First Storefront
A team project. As Account Executive, I led a seven-person Roxo team that rebranded a TCU vintage brand and launched its first storefront.
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Client Work
JPS Health Network: Taglines and Wayfinding
A team project. I was the Public Relations Manager on a seven-person Roxo team helping Fort Worth's public hospital system feel clearer and more welcoming.
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Leadership
Roxo Agency: Leading as President
Running TCU's student-run agency: operations, the executive team, and four client teams.
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Internship
Kestra Medical Technologies: Two Summers in Corporate Communications
Invited back for a second summer, with more ownership across digital content, media research, internal communications, and sales support.
See the experience →Work samples
11 pieces · 3 categoriesResearch
Team research projects with real clients and live business cases.
ResearchResearch Report for the NFL: Reaching Gen Z Latinas
A team research report on why Gen Z Latinas feel disconnected from the NFL, with three campaign recommendations.
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ResearchCase Study: Hims & Hers in the GLP-1 Market
A co-authored case study on the ethics of Hims & Hers' GLP-1 advertising, with the presentation we delivered.
View sample →Design
Brochures, flyers, and visual pieces from design coursework.
DesignBrochure: PRSSA and Ad Association
A trifold brochure introducing TCU strategic communication students to PRSSA and the Ad Association.
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DesignFlyer: Join the NSAC Team
A recruitment flyer inviting students to join TCU's National Student Advertising Competition team for the NFL brief.
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DesignHoliday Card: Mary Couts Burnett Library
A holiday card concept for TCU's Mary Couts Burnett Library.
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DesignPhotoshop Portrait: Bob Schieffer
A stylized Photoshop portrait of Bob Schieffer, namesake of TCU's College of Communication.
View sample →Writing
News, feature, business, brand, and opinion writing from strategic writing courses.
WritingNews Release: Green Mountain Expands Globally
A release announcing a company's global expansion and new executive hire, written in AP style for media pickup.
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WritingFeature Article: Silent Suffering
A 1,800-word narrative feature on living with long COVID and the less visible realities of chronic illness.
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WritingBusiness Letter: Following Up After a Pitch
A client follow-up letter from an agency communications director, thanking a prospective client after a pitch meeting.
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WritingBrand Analysis: Louis Vuitton
How visual identity, craftsmanship, and storytelling keep Louis Vuitton at the top of luxury fashion.
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WritingOpinion: The Cost of AI Dependence in Writing
An advocacy piece arguing that students who lean on AI too early miss the chance to build real writing skills.
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