The agency
Roxo Agency is TCU's student-run integrated communications agency. Since 2011 it has served more than 100 businesses and organizations, with student teams working on real accounts under faculty advisors.
My role
As president, I provide strategic direction and oversee daily operations, the executive team, four client teams, and the agency's Purple Team. I work with faculty advisors and lead daily agency meetings and class presentations to set priorities and keep client work moving.
Recruitment and operations
- Played a pivotal role in recruiting the agency: screening applications, conducting interviews, and organizing every applicant's materials.
- Led recruitment meetings and deliberations with faculty advisors to select each new class of Roxstars.
- Improved the recruitment process by reviewing historical applicant data, measuring trends, and organizing agency records.
- Kept four client teams on schedule through clear priorities and daily check-ins.
- Contributed to Roxo's own brand: website improvements, social media ideas, and a new promotional video.
What I'm learning
Leading an agency means every client is my client. My job is to make sure each team has what it needs to deliver, and to step in early when something is drifting.