Kestra Medical Technologies: Two Summers in Corporate Communications

Kestra Medical Technologies makes wearable cardioverter defibrillators. Its communications team supports patients, clinicians, employees, and a national sales force.

• Researched digital asset management platforms (Showpad, Bynder, Brandfolder, Allego) to find the best fit for Kestra's marketing and sales teams.
• Presented the research and rollout recommendations to leadership and cross-functional teams.
• Wrote and edited internal and external communications, including Kestra's Top Workplaces announcement.

• Ran SEO and keyword research and recommended website structure and educational content on wearable cardioverter defibrillators, clinical research, and patient education.
• Built media lists and wrote internal announcements and social media copy.
• Supported setup and on-site production at the National Sales Meeting and sat in on sales leadership meetings.

Being asked back is the clearest feedback I've gotten. The second summer showed me how communications supports sales and leadership, and how much trust you earn by delivering the first time.