Henry SmithStrategic Communication

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News Release: Green Mountain Expands Globally

A release announcing a company's global expansion and new executive hire, written in AP style for media pickup.

Context
Strategic writing coursework, TCU
My role
Writer
Format
News release · 3 pages
Skills
AP style, inverted pyramid, media writing

This release announces that Green Mountain Natural Organic Farms is launching two new product lines, expanding into four international markets, and hiring a new executive vice president to lead global business.

The lead gives a reporter the full story in one sentence. The CEO quote adds context a reporter could not get elsewhere, and the release closes with details about the upcoming sales event.

News Release: Green Mountain Expands Globally: Page 1
Page 1