Fans Vintage: Opening the First Storefront

Fans Vintage sells story-driven, nostalgic TCU apparel and memorabilia. It had grown through pop-ups, styling appointments, and Instagram, and was opening its first permanent storefront, Fans Vintage & Locker Room.

This was a team effort. As Account Executive, I led the team and was the client's main point of contact. I set timelines, delegated work across planning, creative, copy, design, social, and PR, and guided every deliverable from concept to final presentation. The creative work below belongs to the whole team.

• A new brand identity built around the line “Built by Time. Backed by Fans.”: logos, a custom typeface, a color palette, and a brand booklet.
• A brand manifesto, a partnership one-pager, and a pitch deck for local Fort Worth businesses.
• Reusable social templates for graduation gift guides, March Madness, and the World Cup, plus a refreshed website.
• A PR plan and a feature article for the storefront launch.

We timed the opening for graduation week, May 7–10, when campus was already full of students, alumni, and families. The plan built buzz with teaser content and a campus scavenger hunt, then opened with an exclusive helmet drop, six TCU influencers, and a visit from SuperFrog. I worked on site during the opening.

The client needs to hear from you before they have to ask. Clear timelines and regular updates kept a seven-person team and a founder-led business on the same page through a high-pressure launch.