Research

Case Study: Hims & Hers in the GLP-1 Market

A co-authored case study on the ethics of Hims & Hers' GLP-1 advertising, with the presentation we delivered.

Context: STCO Case Studies · Dr. Ashley English · Spring 2026
My role: Co-author with Kaylene Huynh
Format: Case study and presentation
Skills: Case analysis, Stakeholder Theory, advertising ethics

“Do Rich People Really Live Longer?” examines how Hims & Hers marketed compounded GLP-1 weight-loss drugs, including its 2026 Super Bowl ad, and the backlash that followed from consumers, health experts, and the FDA.

Using Stakeholder Theory and the Institute for Advertising Ethics Principles and Practices, we asked how the company balanced accessibility-driven messaging against its responsibilities in a regulated healthcare space.

Read the case study ↗View the presentation ↗

The team

Kaylene HuynhCo-authors
Henry Smith (me)Co-authors

Case Study: Hims & Hers in the GLP-1 Market: Presentation cover — Presentation cover

Case Study: Hims & Hers in the GLP-1 Market: Key stakeholders — Key stakeholders

Case Study: Hims & Hers in the GLP-1 Market: Timeline of key events — Timeline of key events

Case Study: Hims & Hers in the GLP-1 Market: Stakeholder Theory — Stakeholder Theory