Writing
Business Letter: Following Up After a Pitch
A client follow-up letter from an agency communications director, thanking a prospective client after a pitch meeting.
Written as the communications director of a fictional agency, this letter thanks a prospective client's executive vice president for hosting the team's pitch and reinforces why the agency is the right partner.
It's the kind of writing client service runs on: warm without being casual, confident without overselling, and clear about the next step.
